How You Process Failure Shapes Your Success | Finding 10,000 Ways with MarcelK.co | Ep019
June 23, 2021
Do your employees know the story that drives your business? Do you even know the story that drives your business?
If not, how can you expect your customer’s to know your story?
Many small businesses think of marketing as something that starts with what they say to their potential customers.
But what separates good small businesses from great are the ones where everyone in the business knows the “under-told” story.
In this interview, I had the pleasure of chatting with Duncan Littlefield, CEO of Littlefield who’s portfolio of businesses align to address a single category – Story.
We talk about:
- The impact of finding your niche through Category Design.
- The differences between a house of brands and a branded house?
- How does purpose and intent impact business growth?
Enjoy episode 019 of “Finding 10,000 Ways”- interviews to enable aspiring Business Leaders and Industry Experts to learn from the reflections of their peers’ mistakes and failures along their on-going journey to success.
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Are you a business advisor or consultant?
Let’s chat! Connect with me on LinkedIn (link below) and let’s talk about your professional journey. Also, a Subscribe on YouTube is much appreciated!
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Our reading and listening list from this episode:
Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business – Gino Wickman, Mark C. Winters
https://www.amazon.com/Rocket-Fuel-audiobook/dp/B012HJOBRY/ref=sr_1_1
What the Heck is EOS?: A Complete Guide for Employees in Companies Running on EOS – Gino Wickman, Tom Bouwer
https://www.amazon.com/What-Heck-is-EOS-audiobook/dp/B077Y32WD2/ref=sr_1_1
Traction: Get a Grip on Your Business – Gino Wickman
https://www.amazon.com/Traction-Gino-Wickman-audiobook/dp/B00A9Z973M/ref=sr_1_1
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Guest: Duncan Littlefield
Title: Founder & CEO
Company: Littlefield
Website: http://littlefield.co/
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Host: Marcel Krawczyk, Founder | Little Jack Marketing
- http://littlejackmarketing.com/
- http://marcelkrawczyk.co/
- https://www.linkedin.com/in/marcelakrawczyk/
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