A Simple Truth: Articulate your value, Grow your Business | Finding 10,000 Ways | ep012
November 4, 2020
“If you confuse, you’ll lose.” – Donald Miller
Simple words of advice that so many of us fall victim to over, and over, and over again.
In episode 012 of “Finding 10,000 Ways” I chat with Frank Konrath, founder/CEO of Clovispoint, about their business’ first memorable failure…
A terribly confusing, yet unique, mission statement… (just wait until you hear it)
But, they’re not alone.
Articulating your value in a single, concise statement is one of the hardest things to do.
Yet, it’s the foundation to all your marketing messaging.
I‘m sure you’ve seen businesses with basic products succeed simply because they had clear messaging.
Fortunately for Frank and Clovispoint, they took action early, learned from feedback, and simplified their messaging to position their business to grow.
In this episode, we chat about:
* Methods for creating a lot of content based on a single pivot point.
* Splinter your content from your core values.
* Does humorous content help sell more stuff?
* Social media is a consistent grind.
* People don’t buy things because they are unique.
A Simple Truth: Articulate your value, Grow your
Enjoy episode 012 of “Finding 10,000 Ways”
Interviews to enable aspiring Business Leaders, Industry Experts, and Thought Leaders to learn from the reflections of their peers’ mistakes, failures, and fears along their on-going journey to success.
p.s. Are you a business advisor or consultant?
Let’s chat about how we can make your clients’ businesses grow through a simple, yet effective marketing strategy.
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Books and Content Referenced:
“Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller : https://amzn.to/3jQYCNa
“Zag: The Number One Strategy of High-Performance Brands” by Marty Neumeier : https://amzn.to/3esxUZX
“Crushing It” by Gary Vaynerchuk : https://amzn.to/3jWFKwh
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Guest: Frank Konrath
Title: Founder / CEO